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Letters-General Questions Answered  

 

 

Comment from E-mail:
Nice to see you are looking so well Steve, you will be forever etched in my mind as the US Festivals were big parts of my late teen years. I have to confess I was in to Commodores in those days but admired the Apple II/E. Quick question, do you think Job's refusal to allow the licensing of the Apple/Mac OS to the clone makers had anything to do with Apple's fall in the late 80's?. I recall in my computer club there were mostly Commodore 64 users but we had our Apple people and one had a computer called a LASER which he said was an Apple II/E clone. It looked like a pretty good system. But I cannot recall ever seeing a MacIntosh clone.
Woz:
Hey, the US Festivals always meant a lot to me and I'm glad to receive your comment about them.

I don't think that it's healthy to look backwards and try to poke fingers at mistakes. It's even harder to get at whether the right things were done poorly, or if the wrong things were done. In either of these cases, you then have to look for what personalities drove the wrong directions. It becomes a scapegoat hunt, a witch hunt, and is not healthy. There are always things to do as well as you can in the future. Don't be clouded by wanting to point fingers at others in the past.

The LASER was an illegal Apple clone.

Comment from E-mail:
I attend Indiana University of Pennsylvania and I am giving a presentation about you for my computer class. I was wondering if you had any advice for my fellow students. Any advice will do or a quote that you use often. I'd really appreciate it. Thank you for your time.
Woz:
Know what you really love to do. But don't just do it 'good enough'. Keep trying to get better and better at it. Try to be as good as any other human in your position could be. Once you've done something as well as anyone else could, try to do it again even better. Start with your homework. It can take endless hours to perfect a program beyond any expectation, but those hours are the memorable ones. You don't have to work that hard forever if you use your youthful energies for a few years. Then you can take it easier and do what you want for the rest of your life. But don't expect success immediately. Sometimes it takes a while until things fall into place such that what you are good at becomes valuable for you.

Comment from E-mail:
For the above reason, I'm wondering if you can remember - I've been reading up on the 'birth' of personal computing, which I currently consider to be the West Coast Faire of '77, since that's where Apple showed its II and CBM introduced the PET, both 'real personal computers'.

However, in another story I read that Commodore had already showed the PET on the '77 January CES, although it's not quite sure whether Chuck Peddle & Co. actually got it up and running during that show. From what I could make out, they eventually did, but by then the event was almost over.

However again, it's also reported that you had already showed a real-life working Apple II (prototype?) at the Homebrew cub somewhere late in '76.

Now I'm wondering: is that right? Who 'got there first' at the time?

Woz:
The Apple ][ was complete and manufactured, with a plastic case, at the West Coast Faire. I went over and lookd at the PET and it was actually breadboards inside and not final production stuff. That's why they only had one there. We had about 5 or 8 at the show, as our plastic enclosures had just arrived. We'd shown an Apple ][ in roughly the state of the PET at the Faire to Chuck Peddle and others about 4 months previous.

Comment from E-mail:
I really need your help about who designed the logo, the story behind it, the meaning of the logo, how the logo work with the company and all the employee, and maybe you could help me how to contact the designer.
Woz:
We ran a small partnership 'out of the garage' for a year, selling about 150 Apple I's. The closest thing to a 'logo' that we had was an etching of Newton under an Apple tree. We then developed a great product, the Apple ][. It looked like we could sell thousands of them, but we needed a lot of money. When we secured the money, from Mike Markkula who joined us as a third and equal partner, we hired an agency to help us with public related marketing concerns. On topic was a logo. We had a great company name, Apple, and wanted to leverage our company off the ideas that this healthful word represented.

The Regis McKenna agency came back with some proposals, many based on the Apple shape. One of the most notable things about the Apple ][ was that the display was in color, with patents too. No other low cost computers were near such a feature. So the multicolored logo made sense. The McKenna version had the colors in rainbow order. Steve Jobs rearranged them to get the darker (heavier) colors toward the bottom, and the logo was born.

I have no idea how to contact logo designers.


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