Nice to see you are looking so well Steve, you will be forever etched
in my mind as the US Festivals were big parts of my late teen years. I
have to confess I was in to Commodores in those days but admired the Apple
II/E. Quick question, do you think Job's refusal to allow the licensing
of the Apple/Mac OS to the clone makers had anything to do with Apple's
fall in the late 80's?. I recall in my computer club there were mostly
Commodore 64 users but we had our Apple people and one had a computer
called a LASER which he said was an Apple II/E clone. It looked like a
pretty good system. But I cannot recall ever seeing a MacIntosh clone.
Hey, the US Festivals always meant a lot to me and I'm glad to receive
your comment about them.
I don't think that it's healthy to look backwards and try to poke fingers
at mistakes. It's even harder to get at whether the right things were
done poorly, or if the wrong things were done. In either of these cases,
you then have to look for what personalities drove the wrong directions.
It becomes a scapegoat hunt, a witch hunt, and is not healthy. There are
always things to do as well as you can in the future. Don't be clouded
by wanting to point fingers at others in the past.
The LASER was an illegal Apple clone.
I attend Indiana University of Pennsylvania and I am giving a presentation
about you for my computer class. I was wondering if you had any advice
for my fellow students. Any advice will do or a quote that you use often.
I'd really appreciate it. Thank you for your time.
Know what you really love to do. But don't just do it 'good enough'. Keep
trying to get better and better at it. Try to be as good as any other
human in your position could be. Once you've done something as well as
anyone else could, try to do it again even better. Start with your homework.
It can take endless hours to perfect a program beyond any expectation,
but those hours are the memorable ones. You don't have to work that hard
forever if you use your youthful energies for a few years. Then you can
take it easier and do what you want for the rest of your life. But don't
expect success immediately. Sometimes it takes a while until things fall
into place such that what you are good at becomes valuable for you.
For the above reason, I'm wondering if you can remember - I've been
reading up on the 'birth' of personal computing, which I currently consider
to be the West Coast Faire of '77, since that's where Apple showed its
II and CBM introduced the PET, both 'real personal computers'.
However, in another story I read that Commodore had already showed the
PET on the '77 January CES, although it's not quite sure whether Chuck
Peddle & Co. actually got it up and running during that show. From what
I could make out, they eventually did, but by then the event was almost
However again, it's also reported that you had already showed a real-life
working Apple II (prototype?) at the Homebrew cub somewhere late in '76.
Now I'm wondering: is that right? Who 'got there first' at the time?
The Apple ][ was complete and manufactured, with a plastic case, at the
West Coast Faire. I went over and lookd at the PET and it was actually
breadboards inside and not final production stuff. That's why they only
had one there. We had about 5 or 8 at the show, as our plastic enclosures
had just arrived. We'd shown an Apple ][ in roughly the state of the PET
at the Faire to Chuck Peddle and others about 4 months previous.
I really need your help about who designed the logo, the story behind
it, the meaning of the logo, how the logo work with the company and all
the employee, and maybe you could help me how to contact the designer.
We ran a small partnership 'out of the garage' for a year, selling about
150 Apple I's. The closest thing to a 'logo' that we had was an etching
of Newton under an Apple tree. We then developed a great product, the
Apple ][. It looked like we could sell thousands of them, but we needed
a lot of money. When we secured the money, from Mike Markkula who joined
us as a third and equal partner, we hired an agency to help us with public
related marketing concerns. On topic was a logo. We had a great company
name, Apple, and wanted to leverage our company off the ideas that this
healthful word represented.
The Regis McKenna agency came back with some proposals, many based on
the Apple shape. One of the most notable things about the Apple ][ was
that the display was in color, with patents too. No other low cost computers
were near such a feature. So the multicolored logo made sense. The McKenna
version had the colors in rainbow order. Steve Jobs rearranged them to
get the darker (heavier) colors toward the bottom, and the logo was born.
I have no idea how to contact logo designers.